For an increasingly smart and connected world, a lot of Fossil’s watches are pretty dumb. Like, so dumb all they do is tell the time. 

But considering smart devices have been linked to increased loneliness, decreased sleep, and generally terrible mental health, that’s not such a bad thing. 

And because it’s not as simple as putting our phones away (they’re seriously addictive) Fossil is helping Gen Z embrace the dumb life with a radical new product. 

We’ll release a headline-grabbing, wifi-killing ‘Dumb Watch’, helping 18-24 year olds take time out from the internet, and make time for friends.