Living Wage Foundation – Digital OOH

Despite being on the frontline of the pandemic, thousands of key workers across the country still don’t earn the Real Living Wage. So, using real uniforms as a canvas, we created a series of DOOH for the Living Wage Foundation, turning appreciation for their work from claps, to fair pay.

Creatives: Ellie Daghlian and Elisa Czerwenka 

Creative Direction: Stu Outhwaite-Noel, Ben Middleton

Producer: Lewis O'Brien

Accounts: Sian Richards and Hanisha Kotecha 

Agency: Creature London
Photography: Packshot Factory 

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