Living Wage Foundation – Digital OOH
Despite being on the frontline of the pandemic, thousands of key workers across the country still don’t earn the Real Living Wage. So, using real uniforms as a canvas, we created a series of DOOH for the Living Wage Foundation, turning appreciation for their work from claps, to fair pay.
Creatives: Ellie Daghlian and Elisa Czerwenka
Creative Direction: Stu Outhwaite-Noel, Ben Middleton
Producer: Lewis O'Brien
Accounts: Sian Richards and Hanisha Kotecha
Agency: Creature London
Photography: Packshot Factory