It was November 2020.
The US election was fast approaching.
And, not being Americans, all we could
do was sit back and watch. And then we had an idea.
When Trump lost (and he had to lose),
he wasn’t going to go away.
He was going to continue to shout hatred and lies into an already divided world.
His main weapon? Twitter.
Together with Megan Egan, Stu Outhwaite-Noel & Ben Middleton, the rest of Creature and Crew, we made #TheGreatUnfollow in support of Choose Love. A movement urging people
to unfollow Trump, hitting him square in
the ego, and taking the power out of his toxic tweets.
thegreatunfollow.com
The campaign had no spend behind it,
but within a matter of hours it went viral, with everyone from Caitlin Moran to Adam Kay joining the cause.
Inspired by Trump’s press conference, we took the campaign to the physical world, to the Four Seasons Barbers and Dry Cleaners in Whitechapel.
The world press picked it up, too. Trump’s deflated balloon made
it as far as the US, Spain, Germany
and Sweden.
