From empty promises to impossible standards and overhyped ingredients: for too long, the industry has taught beauty wrong.So we made The Periodic Fable™: a scientific table with zero science. Filled with with 49 popular marketing terms and the truth behind them.Designed to help create a better, more transparent industry, where everyone can tell fact from fiction.And science from story.
CREATIVES: Ellie Daghlian, Elisa Czerwenka,
Ali Dickinson and Jake Haynes
STRATEGY: Marco Del Valle
BUSINESS DIRECTOR: Alice Barnes
ACCOUNT DIRECTOR: Tilda Raphael
AGENCY PRODUCER: Jack Robinson & Jasmine Jones
DESIGNER: Ryan Hurley
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PRODUCTION COMPANY: SMUGGLER @SMUGGLERSITE
DIRECTOR: OLIVIA DE CAMPS @OLIVIADECAMPS
MD: FERGUS BROWN @FERGUSB1
MD & EP: LUCY KELLY @_LUCY__KELLY_
PRODUCER: MAYA BURY @MAYABURY
PRODUCTION MANAGER: ZILLAH RAUTER @ZILLAHRAUTER
PRODUCTION COORDINATOR: KAMRAN MARZBAN @KAM.MARZ
JNR PA: LILY CARPENTER @LILYYRAE
CASTING: ROAD CASTING @ROADCASTING
CASTING DIRECTOR: CORALIE ROSE @CORALIE_BLAMO_ROSE
CASTING ASSISTANT: MAISIE ARMAH @MAISIE_ARMAH
Additional Casting: Scene @allthings.scene @frankie__spence
Additional Casting: Talent Talks @talent_talks
MOVEMENT DIRECTOR: MESHACH HENRY @MESHHENRY
MOVEMENT ASSISTANT: DAISY FRETTEN @DAISYFRETTEN
DOP: PETER BISHOP @PETER.BISHOPPP
FOCUS PULLER MIKE LINFORTH @MIKELINFORTH
CLAPPER LOADER: CLAIRE FULLER
DIT: MICHAEL MCDUFFIE-FINLAY
GRIP: ALEX HUDSON @ALEXOFHUDSONGRIPS
VIDEO PLAYBACK: LIAM COLES
SOUND RECORDIST: STEPHEN HODGE @SOUNDSTEVIE
1ST AD: TOM WYNBORNE
2ND AD: CARMEN DU PREEZ @CARMENDUPREEZ
RUNNER: ROSE ARTHUR @ROSEARTHURRFILM
RUNNER: ZOE BRADLEY @ZOE.BRADLEYYY
WORK EXP: SADHBH HORGAN RAINBIRD @SIVEY_
GAFFER: SIMON INGRAM
ELECTRICIANS: MARK ALVAREZ, SIMON ROBERTSON, JORDAN GOSLING
PRODUCTION DESIGNER: SARAH ASMAIL @SARAH.ASMAIL
ASSISTANT ART DIRECTOR: JIMMY VAN TWEST @JIMMYVANTWEST
PROPS ASSISTANT: LUCA PIRIE @LUCAPIRIE
PROPS ASSISTANT: EDDIE AMOS @E_AMOS_
PROPS ASSISTANT: GABRIEL HEALY @G_CHAOHEALY
GALLOWGLASS: LUKASZ KOLODZIEJCZYK & BEN HUGHES
STUDIO: STUDIO WAYNE MCGREGOR @STUDIOWAYNEMCGREGOR
MAKE-UP ARTIST: GEORGIA OLIVE @GISCREATURES
MAKE-UP ASSIST: MILLIE CONROY @MILLIE_CONROY
MAKE-UP ASSIST: SAPHRON MORGAN @SAPH.HMUA
MAKE-UP ASSIST: ROO GEHRIG
WARDROBE STYLIST: SUZIE WALSH @SUZWALSH_
WARDROBE ASSISTANT: ROKSI ZITYNIUK
HAIR STYLIST: MERHAWIT WELDESELLASIE @MERHA.MADE.IT
HAIR STYLIST: MOLLIE MERRIFIELD @MOLLIEMERRIFIELDMUA
POST PRODUCER: SOPHIE DELANEY @SULKYCOMPLAINY
EDITING COMPANY: CABIN @CABINEDIT
EDITOR: ALVARO DEL VAL @ALVARO.DELVAL
MD: RUTH MINKLEY @RUTHMINKLEY
EDIT PRODUCER: CAYLEE BANZ
EDIT ASSIST: VICTORIA MAN @VICSTAGRAM
POST HOUSE: STUDIO RM @STUDIO__RM
COLOURIST: MYLES BEVAN @M.Y.L.E.S
EXC PRODUCER: MIKE COLEY @MIKECOLEY_CULKIN
POST PRODUCERS: ELLA HILL @ELLAHILL.JPG & PALOMA BIDO @LOVELOMASMILE
SOUND: IXYXI @IXYXI.IXYXI
MEDIC: SALLY VAN DEN HOUT
CATERING: LORDS CATERING @LORDS_THE_CATERERS