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ITV Britain Get Talking  
"The Hardest Subject"

Mental health has declined in almost 40% of school children.
So we set the nation a differen
t kind of homework task. A task designed to ease stress and reduce anxiety - by talking about what's on our mind. 

– Almost 2000 schools signed up
– Homework task was downloaded 21,000 times
– 7 MILLION people took part in the campaign,
and 2 out every 3 people who saw the campaign took action.
– "Homework" has broken records in terms of people accessing the BGT platform.
– 98% of schools say they'd run Homework again.
– Our live programming was viewed by 2M people (Martin Lewis) and 1M people (Susanna) 

IMPACT

THE HARDEST SUBJECT AV 60'

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ANT & DEC ASSEMBLY FILM 

HOMEWORK TASK 

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OOH

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