top of page

We live in a world of seemingly infinite choice, however for half of the population one of the most fundamental choices isn’t guaranteed — the choice of what happens to their body. 40% of women live in countries where abortion is banned, restricted or inaccessible.

This series highlights the thousands of daily choices we are presented with as we go about our lives: from what hair dye to purchase to the bagel we eat for breakfast, to draw attention to the barriers surrounding women’s reproductive rights today.


Project Name: Every Choice

Client: MSI

Creative Studio: Uncommon Creative Studio

Media Planning: Craft

Media Buying: Goodstuff

bottom of page